Operational and Work System-Related Success Factors for Customer Relationship Management in "Product Sales" and "Solution Sales" - a Descriptive Case Study.
Nora KamprathMaximilian RoeglingerPublished in: ECIS (2010)
Keyphrases
- customer base
- customer relationship management
- critical success factors
- success factors
- case study
- customer behavior
- customer churn
- data mining technology
- data mining applications
- life cycle
- marketing strategies
- data mining
- real world
- learning systems
- decision making
- m learning
- design process
- data mining techniques
- software development
- supply chain