How do product recommendations affect impulse buying? An empirical study on WeChat social commerce.

Yanhong Chen Yaobin Lu Bin Wang Zhao Pan

Published in: Inf. Manag. (2019)

Keyphrases

product recommendation
social commerce
business models
cloud computing
social web
collaborative filtering
product reviews
recommender systems
product information
business processes
swarm intelligence
user preferences
opinion mining
language model
web search
natural language processing
data mining