Click Fraud Detection on the Advertiser Side.
Haitao XuDaiping LiuAaron KoehlHaining WangAngelos StavrouPublished in: ESORICS (2) (2014)
Keyphrases
- fraud detection
- sponsored search
- search advertising
- behavioral targeting
- online advertising
- click through rate
- search engine
- outlier detection
- user behavior
- network intrusion detection
- contextual advertising
- credit card fraud detection
- credit card fraud
- credit card
- cost sensitive
- data mining techniques
- intrusion detection
- data mining
- web search
- click prediction
- social network analysis
- display advertising
- rare events
- spam detection
- click models
- information retrieval
- link discovery
- counter terrorism
- online auctions
- search behavior
- feature space
- link analysis