Beyond Customer Lifetime Valuation: Measuring the Value of Acquisition and Retention for Subscription Services.
Hamidreza BadriAllen TranPublished in: WWW (2022)
Keyphrases
- customer service
- web services
- service providers
- customer data
- customer satisfaction
- end users
- context aware
- electronic commerce
- long term
- customer support
- ubiquitous computing
- customer behavior
- location aware
- life span
- service requirements
- service quality
- service oriented
- data acquisition
- call center
- location information
- information services
- potential customers
- user centric
- service delivery
- marketing strategies
- marketing campaigns
- knowledge management