Database Paper - The IRI Marketing Data Set.

Bart J. Bronnenberg Michael W. Kruger Carl F. Mela

Published in: Mark. Sci. (2008)

Keyphrases

database
data sets
database systems
relational databases
databases
database management systems
distance learning
genetic algorithm
website
training data
learning environment
long term
database schema
data mining
social media
data management
input data
higher education
database management