The impact of uncertainty avoidance, social norms and innovativeness on trust and ease of use in electronic customer relationship management.
Yujong HwangPublished in: Electron. Mark. (2009)
Keyphrases
- social norms
- customer relationship management
- social interaction
- agent based simulation
- relationship management
- marketing strategies
- data mining applications
- data mining
- agent societies
- competitive advantage
- data mining technology
- multiagent systems
- customer churn
- conflict resolution
- social influence
- social welfare
- knowledge discovery
- social networks
- machine learning
- real world