Using transaction data and product margins to optimise weekly flyers.
Stephen MaharP. Daniel WrightPeter A. SalzaruloKathleen M. IacoccaPublished in: Int. J. Prod. Res. (2021)
Keyphrases
- transaction data
- market basket data
- itemsets
- outlier detection
- data mining
- association rules
- credit card
- mining association rules
- data mining techniques
- fraud detection
- data mining applications
- frequent itemsets
- online auctions
- real world
- generalized association rules
- response time
- information extraction
- association rule mining
- training set
- log data
- web logs