How has data-driven marketing evolved: Challenges and opportunities with emerging technologies.
Albérico Travassos RosárioJoana Carmo DiasPublished in: Int. J. Inf. Manag. Data Insights (2023)
Keyphrases
- emerging technologies
- data driven
- user experience
- learning technologies
- e learning
- development tools
- mobile learning
- website
- real world
- social media
- data mining
- decision making
- lessons learned
- key issues
- marketing strategies
- long term
- information systems
- search engine
- artificial intelligence
- data mining technology
- database
- potential customers
- short and long term