Login / Signup
What Drives Electronic Commerce across Cultures? Across-Cultural Empirical Investigation of the Theory of Planned Behavior.
Paul A. Pavlou
Lin Chai
Published in:
J. Electron. Commer. Res. (2002)
Keyphrases
</>
electronic commerce
online banking
theory of planned behavior
perceived usefulness
behavioral intention
attitudes toward
agent mediated
information systems
online auctions
third party