Social Media Data Aggregation and Mining for Internet-Scale Customer Relationship Management.
Stephen WanCécile ParisDimitrios GeorgakopoulosPublished in: IRI (2015)
Keyphrases
- data aggregation
- customer relationship management
- social media
- data mining technology
- wireless sensor networks
- data mining applications
- data mining
- scheme for wireless sensor networks
- sensor networks
- relationship management
- energy efficient
- customer segmentation
- competitive advantage
- marketing strategies
- customer churn
- data mining algorithms
- text mining
- knowledge discovery
- databases
- call center
- real time
- data transmission
- data mining methods
- sensor nodes
- association rule mining
- itemsets
- data sources