Introduction to Electronic Marketing Minitrack.

Bruce D. Weinberg Arnold Kamis Ajit Kambil Dominic Thomas

Published in: HICSS (2015)

Keyphrases

data mining
decision making
website
databases
long term
social media
mobile advertising
telecommunications industry
design automation
bulletin board
customer behavior
marketing strategies
predictive modeling
data mining technology
case study
decision trees
learning algorithm
real world