Customer Relationship Management: A Combined Approach by Customer Segmentation and Database Marketing.
Martin NelkePublished in: Advances in Computational Intelligence and Learning (2002)
Keyphrases
- customer segmentation
- database marketing
- customer behavior
- customer relationship management
- marketing strategies
- direct marketing
- data mining methods
- behavior patterns
- data mining
- customer churn
- data mining applications
- customer data
- historical data
- competitive advantage
- transactional data
- table of contents
- customer service
- clustering analysis
- data mining technology
- exploratory data analysis
- association rule mining
- sponsored search
- log files
- life cycle
- information retrieval