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The Impact of In-Group Membership on e-Loyalty of Women Online Shoppers: An Application of the Social Identity Approach to Website Design.
Tonjia S. Coverdale
Anthony D. Wilbon
Published in:
Int. J. E Adopt. (2013)
Keyphrases
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group membership
website design
online shopping
social capital
user perceptions
online shoppers
website
online stores
customer satisfaction
social networks
marketing strategies
conceptual framework
databases
social media
service quality
information technology
information flow
knowledge discovery and data mining
social networking
database systems
data mining