The Impact of In-Group Membership on e-Loyalty of Women Online Shoppers: An Application of the Social Identity Approach to Website Design.
Tonjia S. CoverdaleAnthony D. WilbonPublished in: Int. J. E Adopt. (2013)
Keyphrases
- group membership
- website design
- online shopping
- social capital
- user perceptions
- online shoppers
- website
- online stores
- customer satisfaction
- social networks
- marketing strategies
- conceptual framework
- databases
- social media
- service quality
- information technology
- information flow
- knowledge discovery and data mining
- social networking
- database systems
- data mining