Tonjia S. Coverdale

Publication Activity (10 Years)

Years Active: 2011-2013
Publications (10 Years): 0

Top Topics

Information Flow

Group Membership

Online Shoppers

Top Venues

Int. J. E Adopt.

Publications

Tonjia S. Coverdale, Anthony D. Wilbon
The Impact of In-Group Membership on e-Loyalty of Women Online Shoppers: An Application of the Social Identity Approach to Website Design. Int. J. E Adopt. 5 (1) (2013)
Tonjia S. Coverdale, Allison J. Morgan
The Influence of Identity Characteristics on E-Shopping Enjoyment and E-Loyalty among Women Online Shoppers. AMCIS (2011)