Tweet to the Top? Social Media Personal Branding and Career Outcomes.
Yanzhen ChenHuaxia RuiAndrew B. WhinstonPublished in: MIS Q. (2021)
Keyphrases
- social media
- content creation
- social connections
- social networking
- social context
- personal information
- information systems
- social networks
- information technology
- social interaction
- big data
- user generated content
- social media data
- online social networks
- online communities
- public opinion
- social media platforms
- user perceptions
- social behavior
- online social
- machine learning