A new methodology for customer behavior analysis using time series clustering: A case study on a bank's customers.
Hossein AbbasimehrMostafa ShabaniPublished in: Kybernetes (2021)
Keyphrases
- behavior analysis
- customer behavior
- behavior patterns
- banking industry
- customer satisfaction
- customer service
- banking services
- commercial banks
- customer data
- customer relationship management
- marketing strategies
- potential customers
- surveillance system
- customer requirements
- return on investment
- anomaly detection
- call center
- customer segmentation
- customer preferences
- direct marketing
- retail banking
- driving forces
- customer base
- customer support
- software vendors
- money laundering
- service times
- customer churn
- online stores
- market segments
- service providers
- churn prediction
- marketing campaigns