E-Commerce Customer Relationship Management: Minitrack Introduction.
Nicholas C. Romano Jr.Jerry FjermestadPublished in: HICSS (2004)
Keyphrases
- customer relationship management
- data mining technology
- data mining applications
- customer churn
- data mining
- customer base
- data mining systems
- relationship management
- business activities
- competitive advantage
- marketing strategies
- call center
- databases
- electronic commerce
- customer data
- clustering method
- artificial intelligence
- customer segmentation
- clustering algorithm
- real world