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Overcoming Shadow Customization by Empowering the Users: The Role of Ad Quantity Customization.
Dominick Werner
Martin Adam
Sebastian Wittor
Alexander Benlian
Published in:
ECIS (2020)
Keyphrases
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user interface
end users
user interaction
rapid growth
user requirements
novice users
advertising campaigns
targeted advertising
metadata
recommender systems
information sources
user profiles
light source
query formulation
user studies
social roles