Readiness to Adopt Data Mining Technologies: An Exploratory Study of Telecommunication Employees in Malaysia.
Noornina DahlanT. RamayahLooi Lai MeiPublished in: PAKM (2002)
Keyphrases
- data mining technology
- customer churn
- customer base
- data mining
- credit scoring
- knowledge discovery
- customer relationship management
- data mining techniques
- historical data
- text mining
- information technology
- data mining algorithms
- kuala lumpur
- data mining applications
- e government
- machine learning
- knowledge base
- decision making
- artificial intelligence