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The Impact of Customer Relationship Management Systems on Dynamic Capabilities at Firms: An Application to the Banking Industry.

Cristina Gallego GómezCarmen de Pablos HerederoJosé Luis Montes Botella
Published in: J. Glob. Inf. Manag. (2021)
Keyphrases
  • competitive advantage
  • customer relationship management
  • business activities
  • relationship management
  • information technology
  • business processes
  • information systems