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The Impact of Customer Relationship Management Systems on Dynamic Capabilities at Firms: An Application to the Banking Industry.
Cristina Gallego Gómez
Carmen de Pablos Heredero
José Luis Montes Botella
Published in:
J. Glob. Inf. Manag. (2021)
Keyphrases
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competitive advantage
customer relationship management
business activities
relationship management
information technology
business processes
information systems