An Event Driven Approach to Customer Relationship Management in e-Brokerage Industry.
Dickson K. W. ChiuWesley C. W. ChanGary K. W. LamShing-Chi CheungFranklin T. LukPublished in: HICSS (2003)
Keyphrases
- event driven
- customer relationship management
- data mining systems
- business activities
- data mining technology
- marketing strategies
- competitive advantage
- relationship management
- data mining applications
- information delivery
- data mining
- customer base
- customer churn
- case study
- real time
- customer segmentation
- call center
- markup language
- knowledge sharing
- service level
- preprocessing
- database systems
- customer retention