Customer Relationship Management for Supermarkets Using KMeans and RFM.
Xinyue ChenZhixue ZhangPublished in: CAIBDA (2022)
Keyphrases
- customer relationship management
- customer segmentation
- k means
- clustering analysis
- data mining
- clustering algorithm
- data mining technology
- data mining systems
- competitive advantage
- data mining applications
- customer churn
- data clustering
- relationship management
- marketing strategies
- customer behavior
- clustering method
- database systems
- customer retention
- cluster centers
- fuzzy c means
- association rule mining
- knowledge discovery
- multi agent systems
- information systems