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Enhancing the effectiveness of mobile in-app programmatic advertising using publishers-controlled factors.
Vinh Nguyen Xuan Truong
Mathews Nkhoma
Wanniwat Pansuwong
Published in:
ICCMB (2020)
Keyphrases
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mobile applications
mobile devices
third party
mobile apps
factors influencing
email
factors that affect
mobile users
mobile technologies
online advertising
mobile environments
factors affecting
mobile computing
smart phones
real time
mobile learning
mobile phone
social networks