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Wanniwat Pansuwong
ORCID
Publication Activity (10 Years)
Years Active: 2019-2020
Publications (10 Years): 2
Top Topics
Mobile Apps
Third Party
Metadata
Factors That Affect
Top Venues
ICCMB
Australas. J. Inf. Syst.
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Publications
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Vinh Nguyen Xuan Truong
,
Mathews Nkhoma
,
Wanniwat Pansuwong
Enhancing the effectiveness of mobile in-app programmatic advertising using publishers-controlled factors.
ICCMB
(2020)
Vinh Nguyen Xuan Truong
,
Mathews Nkhoma
,
Wanniwat Pansuwong
An Integrated Effectiveness Framework of Mobile In-App Advertising.
Australas. J. Inf. Syst.
23 (2019)