Applying customer intelligence in marketing: a holistic approach.

Nguyen Anh Khoa Dam Thang Le Dinh William Menvielle

Published in: Int. J. Appl. Decis. Sci. (2024)

Keyphrases

commercial banks
marketing strategies
direct marketing
artificial intelligence
support systems
data mining
intelligent systems
information processing
neural network
marketing campaigns
online marketing
decision making
customer relationship management
competitive environment