The impact of interaction between R&D and marketing on new product performance: an empirical analysis of Chinese high technology firms.
Haiyang LiKwaku Atuahene-GimaPublished in: Int. J. Technol. Manag. (2001)
Keyphrases
- internet enabled
- success stories
- interaction design
- cost effective
- human computer interaction
- social dynamics
- financial services
- potential customers
- website
- case study
- data mining
- high impact
- user interaction
- data mining technology
- information technology
- technological innovation
- technology adoption
- adoption decisions
- economic impact
- factors that influence
- network effects
- rate distortion
- data processing
- decision making
- communication tools
- strategic decisions
- customer relationship management
- foreign language
- language learning