Ein CRM-Ansatz für B2B-Internetmarktplätze - Differenzierungspotential für Marktplatzanbieter.

Michael Amberg Jörg Schumacher

Published in: GI Jahrestagung (1) (2001)

Keyphrases

data mining methods
customer segmentation
data mining applications
customer relationship management
data mining
electronic commerce
data mining techniques
database
neural network
real world
machine learning
feature selection
multi agent
natural language
marketing strategies