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Design of an Optimal Auction for Sponsored Search Auction.
Dinesh Garg
Y. Narahari
Siva Sankar Reddy
Published in:
CEC/EEE (2007)
Keyphrases
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budget constraints
sponsored search auctions
sponsored search
online auctions
sponsored search advertising
user experience
combinatorial auctions
bidding strategies
optimal solution
electronic commerce
user preferences
user behavior
click prediction