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Towards Automated Advertising Strategy Definition Based on Analytics.
Vladimir Sanchez Riaño
Cesar Diaz
Carenne Ludeña
Liliana Catherine Suarez Baez
Jairo Sojo
Published in:
ICAI (2018)
Keyphrases
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learning analytics
semi automated
business intelligence
data driven
selection strategy
optimal strategy
databases
data mining
case study
genetic algorithm
data management
data mining techniques
semi automatic
computer aided