Using Verbatims as a Basis for Building a Customer Journey Map: A Case Study.

Arturo Moquillaza Fiorella Falconi Joel Aguirre Freddy Paz

Published in: HCI (44) (2021)

Keyphrases

case study
real time
electronic commerce
maximum a posteriori
database
real world
social networks
customer satisfaction
customer behavior
data sets
data mining
information retrieval
artificial intelligence
search engine
information technology
customer service