Impact of e-CRM on Website Loyalty of a Public Organization's Customers.
Wen-Jang JihPublished in: Inf. Resour. Manag. J. (2011)
Keyphrases
- potential customers
- customer relationship management
- website
- customer satisfaction
- marketing strategies
- customer retention
- website design
- competitive advantage
- customer segmentation
- customer loyalty
- information systems
- ultimate goal
- web pages
- service quality
- data mining
- customer churn
- business activities
- service providers
- web content
- business partners
- customer service
- data mining technology
- relationship management
- data mining applications