Research on Components and Measurement of Customer Value in Business to Customer Market.
Wang BaoZhang Ming LiJia WeiPublished in: ITNG (2009)
Keyphrases
- customer relationship management
- customer data
- customer base
- electronic commerce
- customer retention
- business transactions
- competitive environment
- customer behavior
- software vendors
- return on investment
- electronic markets
- customer satisfaction
- data mining
- customer service
- customer loyalty
- marketing strategies
- decision making
- business opportunities
- marketing campaigns
- credit card
- competitive advantage
- business processes
- business models
- supply chain
- banking industry
- global economy
- information systems
- customer support
- direct marketing
- business environment
- business process
- market competition
- financial data
- small businesses
- market segments
- small and medium sized
- customer churn
- website
- data mining applications
- supply chain management
- data mining technology
- consumer behavior
- high tech
- behavior patterns
- strategic decisions