Introduction of product management in a banking & retail IT solutions company - An experience report.
Achim BotzenhardtAlexander MädcheChristian SchlögelPublished in: IWSPM (2010)
Keyphrases
- product development
- product life cycle
- manufacturing companies
- life cycle
- supply chain
- optimal solution
- customer support
- information systems
- customer churn
- customer relationship management
- decision making
- financial services
- management system
- case study
- project management
- information management
- customer retention
- flow management
- customer satisfaction