Valuation of online social networks taking into account users' interconnectedness.
Martin GneiserJulia HeidemannMathias KlierAndrea LandherrFlorian ProbstPublished in: Inf. Syst. E Bus. Manag. (2012)
Keyphrases
- online social networks
- online social networking
- social relations
- social networking sites
- user activity
- viral marketing
- social ties
- social networks
- social media
- online social
- micro blogging
- social graph
- social context
- online social media
- social networking
- social relationships
- network structure
- influence propagation
- malicious activities
- user interests
- online communities
- user profiles
- micro blog
- location based social networks
- internet users
- social influence
- social network analysis
- social graphs
- user interface
- user generated
- information overload