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Understanding users' switching behavior of hypermarket marketing methods: An empirical study from the perspective of push-pull-mooring framework.
Chia-Wen Tsai
Kuo Cheng Chung
Published in:
ICEA (2020)
Keyphrases
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significant improvement
main contribution
decision making
probabilistic model
empirical studies
behavior patterns
data sets
daily life
qualitative and quantitative
user model
user experience
benchmark datasets
computational cost
long term
preprocessing
reinforcement learning
information systems