Realization Approaches of Customer Relationship Management - A Design Science Research Contribution to Support the Construction of Situational CRM Artifacts.
Anke GerickeTobias BucherPublished in: DESRIST (2010)
Keyphrases
- customer relationship management
- relationship management
- data mining
- competitive advantage
- marketing strategies
- customer churn
- data mining applications
- end users
- data mining technology
- data mining systems
- customer segmentation
- call center
- customer retention
- decision support
- distributed systems
- association rules
- decision trees