The successful implementation of customer relationship management (CRM) system projects.
Khawaja Asjad SaeedVarun GroverWilliam J. KettingerSubo GuhaPublished in: Data Base (2011)
Keyphrases
- customer relationship management
- critical success factors
- enterprise resource planning
- data mining systems
- data mining applications
- marketing strategies
- relationship management
- competitive advantage
- data mining
- data mining technology
- customer churn
- databases
- customer segmentation
- customer retention
- call center
- markov chain
- software engineering