Customer Churn Prediction in FMCG Sector Using Machine Learning Applications.
S. Nazli GünesenNecip SenNihan YildirimTolga KayaPublished in: AI4KM@IJCAI (2020)
Keyphrases
- customer churn
- prediction model
- machine learning
- churn prediction
- data mining
- prediction accuracy
- knowledge discovery
- machine learning methods
- decision trees
- feature selection
- neural network
- natural language processing
- regression model
- data analysis
- information extraction
- text mining
- random forest
- data mining technology
- customer relationship management
- predictive modeling