Crowd Fraud Detection in Internet Advertising.
Tian TianJun ZhuFen XiaXin ZhuangTong ZhangPublished in: WWW (2015)
Keyphrases
- fraud detection
- internet advertising
- data mining
- banner ads
- outlier detection
- credit card fraud detection
- network intrusion detection
- hong kong
- data mining techniques
- credit card fraud
- cost sensitive
- online advertising
- credit card
- rare events
- social network analysis
- online auctions
- association rules
- knn
- knowledge discovery
- link discovery
- user interface
- data analysis
- information retrieval