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The importance of mobile applications for companies' brand image: A study using structural equations.

Ari Melo MarianoMarcel Carneiro SilvaTarcilla Mariano MelloMaíra Rocha Santos
Published in: ITQM (2022)
Keyphrases
  • mobile applications
  • mobile phone
  • mobile devices
  • mobile users
  • e learning
  • human computer interaction
  • user experience
  • mobile services