Marcel Carneiro Silva

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

User Experience

Mobile Services

Top Venues

Publications

Ari Melo Mariano, Marcel Carneiro Silva, Tarcilla Mariano Mello, Maíra Rocha Santos
The importance of mobile applications for companies' brand image: A study using structural equations. ITQM (2022)