Heterogeneity in consumer preference toward mega-sport event travel packages: Implications for smart tourism marketing strategy.
Yeongbae ChoeJooa BaekHyesun KimPublished in: Inf. Process. Manag. (2023)
Keyphrases
- marketing strategies
- consumer behavior
- travel information
- direct marketing
- travel planning
- database marketing
- life cycle
- customer relationship management
- electronic commerce
- user preferences
- customer satisfaction
- support systems
- market segments
- commercial banks
- online marketing
- database technology
- data mining
- competitive advantage
- data management
- strategic and tactical