Jooa Baek

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 1

Top Topics

User Preferences

Online Marketing

Market Segments

Top Venues

Inf. Process. Manag.

Publications

Yeongbae Choe, Jooa Baek, Hyesun Kim
Heterogeneity in consumer preference toward mega-sport event travel packages: Implications for smart tourism marketing strategy. Inf. Process. Manag. 60 (3) (2023)