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Content is king - But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses.

Johannes MüllerFabian Christandl
Published in: Comput. Hum. Behav. (2019)
Keyphrases
  • user generated content
  • metadata
  • natural language processing
  • web documents
  • social media
  • user generated
  • multimedia
  • website
  • user experience
  • web content
  • textual information
  • social web
  • online forums
  • relevant content