Fabian Christandl

Publication Activity (10 Years)

Years Active: 2019-2019
Publications (10 Years): 1

Top Topics

Textual Information

User Generated Content

Top Venues

Comput. Hum. Behav.

Publications

Johannes Müller, Fabian Christandl
Content is king - But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses. Comput. Hum. Behav. 96 (2019)