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Causal Inference of Direct Email Advertising Effects Using ID-POS Data of an Electronics Store.

Yujun MaKohei OtakeTakashi Namatame
Published in: HCI (15) (2023)
Keyphrases
  • email
  • data sets
  • original data
  • training data
  • prior knowledge
  • data objects
  • causal inference
  • knowledge discovery
  • text mining
  • data mining techniques
  • monte carlo
  • outlier detection
  • experimental data