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Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product.
Manel Hamouda
Rym Srarfi Tabbane
Published in:
Int. J. Online Mark. (2013)
Keyphrases
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purchase intention
online shopping
electronic word of mouth
product quality
attitudes toward
positive or negative
customer satisfaction
online reviews
online stores
service quality
survey data
virtual communities
positive and negative
quality control
personal information