E-commerce Platform Quality, User satisfaction and Continuous Use Intention under Data-driven marketing.
Yihong XuFengyan HuangPublished in: ICIBE (2023)
Keyphrases
- user satisfaction
- data driven
- service quality
- information quality
- perceived quality
- information systems
- quality attributes
- customer loyalty
- customer satisfaction
- consumer behavior
- electronic commerce
- objective measures
- data mining technology
- website
- technology acceptance
- perceived usefulness
- customer relationship management
- perceived risk
- user friendliness
- technology acceptance model
- continuance intention
- quality assessment
- user perceptions