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Evaluating app bundling strategy for selling mobile apps: an ambivalent perspective.

Jinlin WanLing ZhaoYaobin LuSumeet Gupta
Published in: Inf. Technol. People (2017)
Keyphrases
  • mobile apps
  • mobile applications
  • business models
  • mobile devices
  • m learning
  • smart phones
  • user experience
  • mobile phone
  • mobile learning
  • coverage includes
  • databases
  • third party