Foundation Assessment of the Influence of IT Management Practices on Customer Relationship Management (CRM) in a Large Australian Federal Government Agency.
Judy YoungPaul GreggCarol PollardPublished in: Australas. J. Inf. Syst. (2007)
Keyphrases
- customer relationship management
- federal government
- management practices
- project management
- e government
- marketing strategies
- intelligence community
- competitive advantage
- data mining applications
- data mining
- customer churn
- digital government
- relationship management
- data mining technology
- health care
- call center
- information technology
- customer segmentation
- databases
- social influence
- social network analysis
- cloud computing
- machine learning
- real world